Simplus Cup
Client: Polkomtel, marka Simplus
Simplus Cup - the Beach Volleyball Polish Championships spin-off Beach Ball Tour in 2001, gaining a long time strategic sponsor which is Polkomtel and it?s Simplus brand. Combining the highest level of sport championship and well-known Simplus brand helped Polkomtel to achieve long-term objectives of marketing. Selling products, recreation and educational activities accompanied by beach volleyball matches. In cooperation with regional media a detailed strategy for external communication was carried out.
Simplus Cup is not only the professional beach volleyball tournament but also the program of championship, developed by the organizers of the event cycle, there are a lot of attractions for visitors of all ages. Between matches there were contests with prizes. Fans can play beach volleyball matches on the same field, where there play players, and for the children are prepared a lot of games. In this way, organisators encourage fans not only to the hot cheering, but also suggest an active way of seaside holiday with family and in carefree atmosphere.
Thanks to local, regional and national media patrons, a detailed strategy of external communication was carried out. Simplus Cup media patrons were as following: Przegląd Sportowy, Super Express, Shape Magazine, Onet.pl, Interia, Radiostacja, Gadu-Gadu, Dziennik Bałtycki, Kurier Szczeciński.
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