Danone Nations Cup
Client: DANONE
Organized since 1998 by Sport Mega Marketing Agency Danone Nations Cup in Poland is the integral part of the international tournament played in 40 countries. Zinedine Zidane - one of the best world football player is the Danone Nations Cup ambassador.
This very well known football player took part in the Milky Start Cup 2008 final in Poznan on the Lech stadium.
In qualifications for the finals in 2008, about 15.000 boys and girls from Poland participated in preliminary games. Milky Start Cup at all stages gave the possibility of tasting the products, launched information campaigns in media and on billboards. Additionaly, a coherent strategy of external communication has been executed.
Football Cup Children Danone, organized since 1998, promotes sports activities among children, parents and guardians. Multilevel game system allows to select victorious team, who represents Poland in the international competitions held in France.
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