Swimming with NIVEA and WOPR
Client: NIVEA
The main goals of the "Swimming with NIVEA and WOPR" action are to popularize swimming skills and basic safety rules among children and their parents.
The action is prepared for children who cannot participate in a swimming course due to social reasons.
NIVEA is engaged in important social affairs, as a family brand is trying to take care of their consumers not only by taking care of skin, but also providing a safe, family holidays on the water during the summer.
During whole year, NIVEA initiates activities for children and adolescents by supporting swimming lessons for the youngest and motivating students to participate in society as a WOPR lifeguard.
By initiating such activities NIVEA strengthens it's image of taking care and safe brand and builds consumer confidence.
The "Swimming with NIVEA and WOPR" program involved a series of sixteen lessons for a groups of children from the orphanages in 50 swimming pools in Poland, where children learnt to swim under the lifeguard care.
Swimming instructors participated in the action received equipment needed for swimming lessons and educational materials. The course participants are given a set of educational materials, which hero is a seal called NUSIA.
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