Summer campaign for AVIVA Commercial Union
31.08.2009
Sport Mega Marketing carried out a rebranding campaign for AVIVA Commercial Union
From the beginning of July to the end of August in eight seaside resorts activities that informed tourists that had come to the seaside from all country, about changing name of insurer, have been led.
On the beach in Krynica Morska, Jurata, Władysławowo and Ustka Sport Mega Marketing prepared shadow zone - inflated amphitheatre with deck chairs for free, which encouraged people to take rest.
In Kołobrzeg, Mielno, Łeba, Władysławowo and Sopot tourists could have spent time on the beach in active way, taking part in beach ball tournaments on fields - special prepared for that. In each city hostesses were giving information about AVIVA rebranding.
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